#320 - Amazon Product Differentiation, Branding, & Packaging Hacks With Norm Farrar

This podcast episode highlights the experiences and insights of Norm Farrar and the host in the Amazon space. They discuss the value of attending events, the significance of packaging in enhancing businesses, and the importance of networking and learning from industry experts. The episode also explores their entrepreneurial journeys, including the challenges faced, the development of innovative technologies, and the transition into e-commerce. The conversation emphasizes the power of differentiation with packaging and the role of branding, user-generated content, and influencers in increasing sales. Furthermore, it touches upon the motivation to start a podcast, personal branding, and the idea of preserving personal stories. Overall, the episode emphasizes the importance of continuous learning, long-term thinking, and investing in the future.