Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1

This episode of Business Wars, titled "Tin Lizzy Becomes Roadkill," sets the stage for the rivalry between Ford and Chevrolet in the early 20th-century automobile industry. It begins with Henry Ford's initial invention and the founding of Ford Motor Company, highlighting his revolutionary assembly line and the success of the Model T. The episode then introduces Alfred Sloan and his strategies at General Motors, including the "car for every purse and purpose" concept and the recruitment of William Knudsen to lead Chevrolet. As Chevrolet gains ground, the episode details the escalating competition between the two companies, the impact of the Great Depression, and the differing approaches of Ford and Sloan. The episode concludes with the looming threat of World War II and its potential impact on the auto industry, setting up the next episode's focus on the companies' contributions to the war effort.