In this episode of Marketing Against the Grain, hosts Kipp Bodnar and Kieran Flanagan are joined by Rob Lennon to discuss the practical applications of AI, particularly ChatGPT, for content creation and marketing. They explore how to move beyond using AI as a mere "toy" and delve into its potential for research, idea generation, and streamlining content workflows. Lennon shares strategies for crafting effective prompts to elicit novel and counterintuitive insights from AI, emphasizing the importance of human creativity and critical thinking in the process. The group also discusses potential future impacts of AI on the writing profession, Google's response to ChatGPT, and legal issues surrounding AI-generated content and copyright. The episode concludes with predictions about the evolution of OpenAI and the integration of AI into search engines.
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