Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith

The podcast explores the present and future of search engine optimization (SEO) in light of advancements in AI, featuring Ethan Smith, founder of Graphite, who shares his expertise. Smith addresses initial concerns about AI-generated spam and the potential disruption of Google Search, but argues that Google's dominance remains strong due to its ability to fulfill user intent for specific tasks like finding restaurants or making purchases. The discussion highlights the continued diversification of search across platforms like TikTok, Instagram, and YouTube, with AI tools enhancing data analysis for SEO strategies. Smith advises integrating AI as a co-pilot for content creation, emphasizing the importance of human oversight to add unique perspectives and personal experiences. He also introduces the concept of optimizing for chat answers by strategically using listicle optimization and co-occurrence of keywords and products.