This podcast episode features Behrad Mirafshar, the owner of tech and design studio Bonanza, who shares his success story of achieving 1 million ARR through organic content on LinkedIn. He discusses the importance of creating an engaged audience and differentiates it from a mere audience. Behrad also emphasizes the use of different content pillars, such as "building in public" and personal stories/hero journeys, to attract and engage the audience. The section further emphasizes the importance of staying up-to-date with trending topics, optimizing posts for platform algorithms, and utilizing personalized insights and dashboards to analyze post performance on LinkedIn and Twitter.
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