Sales and Marketing Wisdom with LinkedIn at its Core with Susanna Hayrapetyan

This podcast episode features Susanna Hayrapetyan, a marketing professor and consultant, who provides insights into the creative aspect of marketing and challenges the perception that B2B marketing is mundane and boring. She emphasizes the importance of communication, networking, and the human-to-human approach in B2B marketing on LinkedIn. Additionally, she discusses the significance of taking a patient and nurturing approach in B2B sales funnels and account-based marketing. The episode also explores the importance of treating LinkedIn as a website and landing page for optimizing every element and discusses different approaches to sharing information in marketing. The speakers highlight the need for patience and consistency in marketing and discuss the future of the industry.