Ep 10: The Power of Personal Branding in Ecommerce with Tique Chandler

This podcast episode explores the journey of an entrepreneur in the e-commerce world, specifically in the context of building a successful honey business. The guest shares insights on branding implications, product differentiation, and the importance of personal branding. The speaker highlights the challenges faced in the industry and emphasizes the significance of sales and online presence in the success of their business. The section also discusses the creative process of developing unique honey flavors and the speaker's approach to gathering feedback. Furthermore, the guest touches on the challenges of expanding internationally and the importance of having a deeply believed-in product. Overall, this episode provides valuable lessons and advice for aspiring e-commerce entrepreneurs.