This podcast episode explores Goldcast's journey from 2 to 8 million in revenue using a video and digital event-based strategy. The speaker highlights the competition in the crowded SaaS industry and explains why Goldcast adopted this unique approach. They discuss the challenges of selling in a crowded market and the effectiveness of video content in capturing and creating demand while building the brand. The episode also discusses the benefits of using summits and mini-series as strategies to drive engagement and pipeline growth. It highlights the importance of live engagement through digital events and leveraging the speaker's reach to create viral content. The key takeaway is the importance of consistently creating engaging content and utilizing influential speakers to stand out in the crowded digital landscape.
