This podcast episode explores the journey of Sir Kensington, a ketchup brand, and their successful pivot to mayonnaise. It emphasizes the importance of being willing to try new things and pivot in order to thrive in the market. The episode also discusses the challenges faced by entrepreneurs in reaching out to corporate buyers and getting their products into retail stores. It highlights the significance of staying true to the brand's commitment and solving problems in unique ways. Additionally, the episode features discussions on the frustrations of waiting for a plumber, the entrepreneurial journey of a taco shop owner, and advice for scaling a restaurant business. The challenges of building a brand, sustaining growth in the retail industry, and navigating the "messy middle" phase of a business are also explored. The episode concludes with insights on investing and scaling a business, as well as the importance of seeking help and being open about challenges.