SaaStr 673: How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

This podcast episode focuses on the importance of scalable customer marketing programs that lead to higher retention and NRR by segmenting customers, building personalized relationships, and creating unforgettable experiences. It emphasizes innovative onboarding tactics, personalized upselling techniques, and the power of strong customer communities, loyalty programs, and enduring review programs. The key to success lies in understanding the personas, maturity levels, and needs of each customer, creating a culture of customer marketing within the organization, collaborating with various departments, providing value and building relationships, and using active upselling techniques.