Backfired: The Vaping Wars

This podcast episode delves into the complex world of vaping, focusing on JUUL and the proliferation of nicotine vapes. It explores conflicting perspectives on whether vape companies are saving lives or exploiting weaknesses, as well as the challenges faced by these companies. The episode also discusses the journey of the founders of JUUL and their development of the Plume, their early struggles, and the eventual success of the JUUL e-cigarette. The rise and fall of JUUL, as well as the regulatory challenges and public health concerns surrounding vaping, are also explored.