This podcast episode provides strategies and preparations for sellers to optimize their sales during Prime Day on Amazon. It emphasizes the importance of inventory preparation, collaborating with influencers, and running pay-per-click ads. Additionally, it discusses the significance of having a retail-ready listing, utilizing A plus content and brand stories, and optimizing images. The episode also highlights the benefits of media comparison and historical trend analysis for optimizing listings and finding valuable keywords. Furthermore, it provides insights on unexpected keyword opportunities, building an email list, and different strategies for Prime Day. It concludes with information on selling on Walmart as an offshore entity and the advantages of offering discounts and generating reviews.