When it comes to marketing your business, quality photos can make all the difference in attracting and engaging potential clients. However, simply having high-quality images is NOT enough. In this episode, Robin and Jennifer share how you can get the most out of any photo shoot, whether it's by a professional or you've employed the help of a friend who can simply press a camera button down. Regardless of your investment level, learn how you can maximize the opportunity to get great images that portray professionalism and trustworthiness, yet also allow for authenticity and individuality to shine through. From choosing the right photographer and location to curating relevant outfits and props, you can create visually stunning and impactful imagery that sets you apart in the industry!

Today we will cover:

(00:40) Why brand shoots are important for external credibility
(10:10) Understanding your brand identity before you schedule a photo shoot
(14:35) Consistency and intention in your imagery
(16:00) Choosing the right photographer and location
(24:50) Creating a vision board using Pinterest
(27:30) Infusing stock imagery along with brand photos
(29:20) Outfits, aesthetics, and props for a brand shoot
(34:45) Tips for feeling confident in front of the camera

Resources mentioned:

Peerspace: peerspace.com
Elevae: elevaevisuals.com
Flytographer: flytographer.com
Pixaround: pixaroundyou.com

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81. Preparing For A Brand Photo Shoot: Tips For High-Quality, Intentional Imagery

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