This podcast episode delves into the payments landscape and features Sebastian Siemiatkowski, co-founder and CEO of Klarna. It explores the founding insight behind Klarna and how it quickly gained traction by providing a buy-now-pay-later option for online purchases. The episode highlights Klarna's unique position in the payments industry, its factoring-based business model, and the challenges it faced in different global markets. It also raises questions about the fairness and transparency of traditional credit card models compared to innovative alternatives. The speakers discuss the evolution of business models over time, emphasizing the importance of corporate social responsibility and promoting healthier spending habits. The episode concludes by discussing the future of financial services, centered around the concept of digital financial assistants, and the potential impact of AI on various industries, including fintech.