973: Mastering the New Rules of Persuasion with Leslie Zane

This podcast episode explores the power of triggers, familiarity, and subconscious decision-making in persuasion and marketing. It emphasizes the importance of understanding human instincts and subconscious drivers in order to effectively influence consumer behavior. The concept of brand connectomes and their impact on decision-making is discussed, along with the significance of positive associations and personal branding. The episode also highlights the use of triggers and cognitive shortcuts to enhance brands and ideas, and advocates for an ethical approach to marketing. The importance of creating distinctive brand assets and addressing implicit barriers is emphasized, as well as the power of tapping into people's aspirations to grow a brand or business. Overall, the episode provides insights and strategies for using triggers and familiarity to make messages more memorable and resonate with target audiences.