Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - Intro to Anthony Blatner
(07:13) - Focusing on LinkedIn and Future Expansion
(10:38) - Effective Social Media Advertising and Organic Content
(14:02) - The Overlooked Importance of Creative Content in Advertising
(16:10) - Targeting Personas with Top-of-Funnel Ads
(22:45) - Creating Unique and Targeted Content: Pros and Cons
(24:01) - Lead Generation Strategies for Small Budgets
(28:14) - Effective Funnel Strategies for Small Budgets
(31:43) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(36:36) - Building Long-Term Memory with Consistent Branding in Marketing
(38:57) - The Power of Narrow Focus for Audience Growth
(42:04) - Content Planning Based on Sales Cycle Length
(43:53) - Connecting with Anthony Blattner on LinkedIn

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

The Dave Gerhardt Show (from Exit Five)