Social media is an essential tool for businesses to connect with their target audience and build brand awareness. As a travel advisor, leveraging social media effectively can be a game-changer in reaching potential clients and growing your business. However, it can be challenging to stay up-to-date with the latest trends and forever-changing algorithms.

Jane Linsea and Kate Barnes from Solstice Collective, a social media management and website design agency, share their expert insights on the current social media trends that travel advisors need to be aware of. They highlight the most relevant platforms, such as Instagram and TikTok, and emphasize the importance of understanding your target audience when choosing which platforms to focus on. They also provide tips for creating effective captions, engaging with followers, and maintaining brand consistency. Stay tuned to the end of the episode for details on how to receive a $250 discount with Solstice Collective!

About Jane Linsea:

Jane is a proud graduate of Central Michigan University and co-founder of Solstice Collective. With a passion for wellness and a love for exploration (be sure to explore Solstice Travel), Jane has over 8 years of expertise in web design and social media management. With a keen understanding of the digital landscape, she seamlessly integrates her skills to enhance the online visibility of businesses associated with Solstice Collective.

About Kate Barnes:

Kate is a graduate of Central Michigan University and has four years of expertise in website design and social media management. Beyond her professional prowess, Kate is a globetrotter at heart, relishing adventures that take her to corners of the world near and far. Kate is not just a website designer and social media manager; she's a storyteller, dedicated to bringing your unique narrative to life. Her exceptional talent shines in crafting compelling copy for clients’ websites and social media platforms, seamlessly translating ideas into words that resonate with audiences.

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Today we will cover:

(06:45) Most relevant social media platforms
(09:50) Demographic breakdown of Instagram, TikTok, and LinkedIn
(20:05) Tailoring captions for different social media platforms
(20:25) Creating Instagram reels vs TikTok videos
(24:40) Tips for starting and maintaining a social media presence
(28:15) The role of daily engagement in growing a following
(31:45) Should you be running paid ads?
(34:00) Understanding and utilizing the algorithm effectively
(38:00) Maintaining brand consistent images and videos
(41:50) Discount offer for social media management with Solstice Collective

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55. Current Social Media Trends And Strategies with Solstice Collective

TIQUE Talks: The Business Podcast for Travel Advisors