UPS: We Know XR is Going to Work

In this podcast episode, Mark Grove, the Head of Immersive Tech at UPS, shares insights from his 20 years of experience in XR technology and how UPS has effectively integrated it into their operations. He discusses the challenges of implementing XR in a large organization, stressing the need to prioritize practical business applications over the allure of new technology. Mark showcases UPS's achievements in using XR for driver safety training, which has led to shorter training times and better retention, resulting in a strong return on investment. The conversation also explores how the concept of the metaverse is evolving within enterprises and the exciting future of XR wearables.