Almost all Facebook advertisers are making this one big mistake: too many campaigns, too many ad sets and too many ads. But don’t worry, our hosts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month.

Ralph and Molly explain two of "the Power 5" taken from a study Facebook did with its largest direct response advertisers. They also explain the customer satisfaction score, the 3 new metrics that are replacing relevance score by April 30th, how many ads a marketer should be running at one time, and how to use the Facebook split testing tool.

IN THIS EPISODE YOU’LL LEARN:

“The Power5”—the 5 Facebook strategies that marketing disruptors are using to scale their ad campaigns
Why optimizing ads for placement changes how ads perform and what dimensions to use to optimize for best placement performance
How to use ad relevance diagnostics to improve ad performance
How to improve customer feedback to avoid spending more on ads than you need to