Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.

What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.

IN THIS EPISODE YOU’LL LEARN:

The Facebook changes—after July 2015—that have continued to get the best results
Why The Michigan Method™ doesn’t work as well as it did in 2016
The reason why simplification of audiences is essential to Facebook ad success in 2019
Why the ideal audience size has changed from 400,000–1MM and now 4–40MM
How separation of placement is triggering “The Breakdown Effect” in your ad campaigns
The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Measure Results In Ads Manager | The Breakdown Effect

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 198: 5 Facebook Updates You MUST Know Right Now

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Mentioned in this episode:

New Ecommerce Strategies Webinar

EP200: Are You Still Running Your Facebook Ads Like it’s 2015? 4 Essential Tips to Get You on Track

Perpetual Traffic