This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy.

In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology.

IN THIS EPISODE YOU’LL LEARN:

Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain point, and the reason why a consumer hasn’t been able to solve their pain point(s) in the past
The 4 emotions to use in your ad copy: nostalgia, history, pride of knowledge, and schadenfreude
Why you need to be using visuals and video in your ad creative
The importance of brand guidelines and how to use congruence to lower your acquisition cost