This is Part 2 of our Q&A with Ralph and Molly!

In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO).

IN THIS EPISODE YOU’LL LEARN:

Why to use catalog sales and conversion objectives at every level of your funnel
Ralph & Molly’s take on Instagram’s like-removal test
The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO
How to use broad targeting on Facebook to find your audience in Australia
Ralph & Molly’s meditation, exercise, and supplement routines

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BOOM! Presell Article

About Campaign Budget Optimization

Omvana Meditation App

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 215: Q&A With Ralph and Molly

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Mentioned in this episode:

New Ecommerce Strategies Webinar

EP216: Your Facebook Advertising Questions Answered, Part 2

Perpetual Traffic