This week we’re focusing on one of the most important parts of your ads—the copy. Ralph talks with Brian Kurtz, author and the experienced marketer chosen to continue teaching renowned copywriter Eugene Schwartz’s infamous marketing lessons. They talk about Schwartz’s concept of ‘marketing by walking around’, how direct mail marketing relates to digital marketing, and why research is the most important part of copywriting.

RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene Schwartz

Overdeliver by Brian Kurtz

Brian Kurtz’s Website

Episode 205: The Secret to Hooking the Right Customer

Episode 207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

Episode 234: The Ad Amplifier Super System For Facebook Ads

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Mentioned in this episode:

New Ecommerce Strategies Webinar

EP237: How To Become a Better Copywriter in 47 Minutes

Perpetual Traffic