Every direct response video needs to be two things: engaging and compelling. In this episode, Andrew Eckblad of Convert Views joins Ralph Burns and Amanda Powell to explain what makes a video ad engaging and compelling. He talks about the importance of editing, why you don’t need the best film equipment available to get started creating video ads, and how he relies on tests and analytics to show him what’s working and what’s not.

RESOURCES MENTIONED IN THIS EPISODE

Convert Views

Genesis Digital

Frank Kern

Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell

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Mentioned in this episode:

New Ecommerce Strategies Webinar

EP251: The 2 Essential Elements to Ultra High-Converting Video Ads

Perpetual Traffic