Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM.

In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains all the latest concepts, software, and acronyms in a way that even those whose brains aren’t quite so technical can understand.

Listen in for some great tips on ensuring your social marketing stays effective even as things keep changing.

IN THIS EPISODE YOU’LL LEARN:

Everything you need to know about ATT, EMQ, and AEM
How to use first party data to create your own attribution model
What server-side tagging is and what makes it powerful
What Facebook’s Conversion API Gateway means for you

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Mentioned in this episode:

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Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)

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