How much research is enough for writing copy and creating ad content?

We all know that effective marketing is all about researching your customer avatar, unique product features, and why buyers buy from you. However, if you're like most marketers, you're probably not doing enough. You struggle maxing out return on ad spend because your research only shows you gender, age, or income.

On today's episode, Ralph and Kasim break down part two of a recent case study involving a business that helps directors, VPs, and seasoned executives land their dream job. The duo reveals how they used the Customer Acquisition Amplifier(CaAmp) to increase booked calls by 230%, drop the cost per booked call by half, and double their revenue - all in less than 3 months.

IN THIS EPISODE, YOU'LL LEARN:

Using CaAMP to drive client results
The type of ads that work for all types of businesses
Why not all leads are created equal
Gated content dos and don'ts
Conversion tracking and why it's important
Why testimonials video ads are effective for all types of businesses
The Creative Lab deep dive research
Uncovering why customers buy from you

Links and Resources:

Check out Tier 11's Conversion Architecture HERE
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

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Mentioned in this episode:

New Ecommerce Strategies Webinar

[Part 2] Flipping a Funnel to Lower Your CPA

Perpetual Traffic