It’s a rare thing to find a TikTok advertising genius who generously shares her secrets with the world for free, but we found one.

In today’s episode, co-hosts Ralph Burn and Kasim Aslam sit down with Savannah Sanchez, a freelancer who helps e-commerce businesses with TikTok—from ad strategies to driving conversions to developing creatives. It’s never been easier to be inspired, Savannah says, and she’s got a handful of TikTok formulas that have worked consistently across all brands, even as the world keeps changing around us.

Listen in for some great advice on knowing your product and your customer, making creatives that resonate, and replicating them successfully on virtually any platform.

IN THIS EPISODE YOU’LL LEARN:

How to best utilize the Facebook Ads library and TikTok Creative Center
Why you need to immediately build a one-question post-purchase survey
Which easily-replicable TikTok formulas have worked best across all brands
Tips for going back to traditional marketing basics

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

thesocialsavannah.com
Follow Savannah on Twitter (and follow the 150 marketers she follows)
Follow Savannah on IG
Episode 306: Snapchat and TikTok Advertising
Perpetual Traffic Survey
Perpetual Traffic podcast
Connect with Ralph and Kasim on Twitter

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Mentioned in this episode:

[Best of 2022] Episode 356: Creating the Perfect High Converting Tik Tok Ad with Savannah Sanchez

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