In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.

In This Episode, You'll Learn:

00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport
00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves
00:06:20 - Request for insider tips on boosting website traffic
00:09:21 - Niche strategies and successful YouTube ads for small budgets
00:10:45 - Different strategies for running campaigns at different budgets
00:12:02 - Google shifts strategy to audience-based targeting for direct response conversions
00:18:28 - YouTube video causes tracking issues
00:20:59 - The importance of tracking in client work and retargeting strategy
00:22:52 - Tracking and using UTM parameters to analyze YouTube ad performance
00:29:11 - Recommendation for a direct response strategy and optimizing video action campaigns
00:32:18 - Building trust is more important than collecting names and emails
00:33:59 - Overview of a digital advertising campaign
00:37:07 - Maximizing conversions with exclusions in YouTube ads
00:39:11 - The importance of video watching for uncovering hidden intent in marketing
00:44:26 - How to build an audience on YouTube with subscriber, viewer, and like lists

Tool Mentioned:

AdOutreach
Keyword Search
Episode 484: The Shocking Blog SOP Guaranteed To 40X Your Traffic
The Apple iCar
Why YouTube Ads BEAT Facebook Ads Every Time
Aleric Heck on YouTube
Aleric Heck on LinkedIn

LINKS AND RESOURCES:

Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

Perpetual Traffic