In this episode, Ralph and Kasim joined by Greg Smith. From exploring a company's remarkable turnaround to the importance of patient listening, selling your digital business, and leveraging AI, this conversation is a goldmine of knowledge. Greg's insights on company valuation, the impact of strategic and financial buyers, and leading with confidence provide a comprehensive guide for those navigating the digital marketing landscape.

Chapters:

00:00:00 - Successful Recovery and Union Challenges: A Company's Remarkable Turnaround
00:02:12 - The Importance of Being a Patient Listener in Business
00:10:20 - Navigating the Process of Selling Your Business: Pitfalls, Risks, and Success Strategies
00:15:44 - Promising Acquisition Opportunity: Implementing Artificial Intelligence in the Agency Vertical
00:17:21 - The Importance of Persistence in Deal Making
00:24:46 - Choice and Business Value: Recognizing the Importance of Your Company
00:29:22 - Valuation of Companies: Comparing Margins and Finding Comparables
00:33:25 - Strategic Buyers and their Impact on Company Growth and Value
00:35:33 - Cross Sales and AI Integration: Strategic and Financial Buyers Seek Synergies
00:41:52 - Overcoming Doubts and Leading with Confidence
00:45:22 - A Legacy of Perseverance and Unity: The Unforgettable Journey of an Airline Company

LINKS AND RESOURCES:

Gong
Greg Smith on LinkedIn
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

CSO Link

New Ecommerce Strategies Webinar

How to Sell Your Business With Investment Banker Greg Smith

Perpetual Traffic