Ralph and Kasim dive into the phenomenon of the Threads app, a rising star that has amassed a staggering 100 million users in a mere five days. They dissect the factors that have propelled its success, highlighting its user-friendly onboarding process and enhanced experience compared to Twitter. The conversation doesn't stop there—they also delve into the potential repercussions for Twitter and the exciting advertising possibilities Threads brings to the table. Given Meta's stronghold on the social media landscape, this episode sheds light on the implications for marketers and advertisers alike. Tune in to gain valuable insights into this rapidly evolving digital marketing landscape.

Chapters:

00:00:00 Acknowledging Brilliance Despite Lack Of Originality
00:03:39 App That Delivers Summaries And Customized News
00:05:53 The Artifact App: A Twitter-inspired Low Barrier To Entry Experience
00:12:21 The Hidden Power Of Threads: An Unexpected Social Application
00:14:11 The Dominance Of Google And Facebook In The Internet Advertising Landscape
00:19:17 Twitter And Threads: A Platform Divide

LINKS AND RESOURCES:

Opus
Artifact
Introducing Threads: A New Way to Share With Text
Threads App Google Play
Threads Apple App Store
Twitter traffic is ‘tanking’ as Meta’s Threads hits 100 million users
Virtual Capitalist
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

New Ecommerce Strategies Webinar

Threads vs. Twitter: Who’s Gonna Win?

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