Ralph and Kasim reveal what’s in store for digital marketing in 2024. They talk about how paid media might collapse, how influencer marketing will dominate, and how branding and content creation will be crucial. They also explore the pros and cons of podcasting, and the impact of agency consolidation. Plus, they give you some handy tips and strategies to help you adapt and thrive in the changing digital marketing landscape and reach your company’s vision.

Chapters:

00:00:00 - 7 Astonishing Digital Marketing Predictions for 2024
00:01:06 - How to Use Bundling to Increase the Value of Your Content
00:08:49 - Why Influencer Marketing Will Be More Effective and Popular in 2024
00:19:38 - How Podcasts Can Help You Build Trust and Authority with Your Audience
00:25:13 - How Agency Consolidation Will Affect the Digital Marketing Industry
00:26:48 - How to Protect Your Business from Unreliable or Insolvent Agencies
00:28:33 - How to Deal with Technical Issues and Glitches on Your Podcast
00:35:39 - Why Info Marketing Will Become Obsolete and What to Do Instead
00:39:03 - Conclusion and Key Takeaways

LINKS AND RESOURCES:

Register for T&C 2024
It Finally Happened
Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

New Ecommerce Strategies Webinar

7 Astonishing Digital Marketing Predictions for 2024

Perpetual Traffic