Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.

Chapters:

00:00:00 Introduction: Unraveling Today's Economic Enigmas
00:02:03 The Phantom Recession: Decoding Economic Contradictions
00:04:07 Global Impacts: How World Events Reshape Marketing
00:06:18 Agency Insights: Marketing's Predictive Power on Economy
00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times
00:10:31 Supply Chain Dynamics: Navigating Through Disruptions
00:12:27 Forward-Looking: Marketing's Role in Economic Recovery
00:13:09 Economic Indicators: Marketing's Response to Shifts
00:17:22 The Office Space Evolution: Remote Work's Economic Impact
00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior
00:25:19 Fiat's Influence: Economic Perspectives on Currency
00:32:23 Commodity-Backed Currency: A Future Solution?
00:35:40 Conclusion: Charting the Path for Business in New Economies

LINKS AND RESOURCES:

Perpetual Traffic on Telegram
The Conference Board Economic Forecast for the US Economy
ITR Economics
Economic indicators hint at a coming slowdown
S&P 500
The Man Who Broke Capitalism(2023)
WTF Happened in 1971
Nixon and the End of the Bretton Woods System, 1971–1973
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
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Are We In a ’Phantom Recession”?

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