Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today’s digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand’s next big break.

Chapters:

00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors
00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers
00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism
00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing
00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok
00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases
00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing
00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha
00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage
00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for Marketers

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
World of Luxury
My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

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