Success 2.0: Taking the Leap

This podcast explores the concept of success and its key ingredients, including grit, determination, and the often-overlooked role of LinkedIn ads for B2B marketers. It emphasizes the importance of understanding the psychology of quitting, recognizing when to quit, and making decisions based on potential gains rather than solely focusing on negative aspects. The podcast also highlights the significance of targeting the right audience, selecting appropriate platforms for advertising, and considering opportunity costs when making decisions about quitting.