Success 2.0: The Obstacles You Don't See

This enlightening podcast episode underscores the significance of identifying and reducing friction, or obstacles, that hinder desired actions or behaviors. Rather than solely focusing on motivation or "fuel," the speakers emphasize the need to address underlying challenges that prevent progress. Through compelling examples from various fields, they elucidate the importance of understanding customer needs and addressing the emotional, social, and logistical factors that may impede action.