201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin

This podcast episode explores the importance of creating engaging content and understanding customer behavior in marketing. The concept of Jobs to Be Done is introduced as a framework for innovation and understanding buyer behavior. The podcast also emphasizes the value of conducting one-on-one interviews with buyers to map out their buying journey and identify trigger events. Delivering valuable content through newsletters and maintaining consistency in communication are discussed as effective strategies. Twitter threads are highlighted as a powerful tool for audience growth and engagement. The episode concludes by emphasizing the need for marketers to actively connect with their target audience and refine their strategies based on customer feedback.