This podcast episode explores the rise of Zyn, a tobacco-free nicotine pouch, as a safer alternative to smoking. Zyn gained popularity through social media and the endorsement of influencers like Tucker Carlson. It offers convenience and appealing flavors, making it attractive to adult users looking for an alternative to smoking. However, controversy surrounds the product, with debates about its impact on public health and concerns about its appeal to young users. Regulatory actions and investigations have put Zyn's future in the U.S. market at risk.
