Stay-at-home Moms Drive Totally Dazzled

This podcast episode explores the journey of a business owner who sells bling for weddings and crafts. The speaker shares their experiences in launching their own brand and store, transitioning from Etsy to Shopify, and the challenges faced during the pandemic. They highlight the significance of building a team of stay-at-home moms, working with affiliates, and collaborating with content creators. The importance of relationships in affiliate marketing and managing one's own program is emphasized. The speaker also discusses the strategy of collaborating with top-performing affiliates through branded bling packs and the importance of providing fresh content to stakeholders. The episode concludes with a discussion on maintaining motivation, avoiding burnout, and the platforms where people can support the business.