Watch Here: https://youtu.be/2Tbjl960u4E

About the Guest(s): Martin Bispels is an experienced entrepreneur and marketing expert with a background in e-commerce, sales, and business development. Starting at QVC in TV production and sales, he developed a strong understanding of consumer behavior. He later founded a consulting firm and acquired Upper Park Disc Golf, where he drives growth and innovation. Renowned for his marketing and brand-building insights, Martin also consults with small and medium-sized businesses to help them scale.

Summary: In this engaging How2Exit Podcast episode, host Ronald Skelton chats with Martin Bispels, a seasoned marketing executive turned entrepreneur through acquiring Upper Park Disc Golf. Martin shares his journey from QVC, where he honed his skills in consumer behavior and sales, to owning and growing his business. He offers practical insights into e-commerce, brand building, and disc golf.

Martin discusses how he purchased Upper Park Disc Golf through Flippa, emphasizing the importance of a clear brand strategy and leveraging customer insights for growth. He also highlights his consulting work as a fractional CMO, keeping his marketing perspectives fresh. This episode is packed with valuable takeaways on mergers and acquisitions, e-commerce growth, and effective marketing strategies.

Key Takeaways:

Insights into Consumer Behavior: Martin emphasizes the importance of understanding real-time consumer reactions, a skill he developed during his tenure at QVC.
Acquisition Strategy: He shares the criteria and due diligence involved in acquiring Upper Park Disc Golf, highlighting the need to identify businesses with growth potential and solid brand reputation.
Brand Building: The significance of having a distinct brand identity and core values, such as sustainability and community involvement, differentiates a business from competitors.
Marketing Execution: The episode underscores the importance of strategic execution in marketing, going beyond mere technological trends to focus on building genuine customer connection and delivering results.
Growth Challenges and Opportunities: Martin discusses the ongoing challenges in supply chain management and the strategies for expanding product lines and geographical reach to sustain business growth.

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Contact Martin on
Linkedin: https://www.linkedin.com/in/martinbispels-vi/
Website: https://www.upperparkdiscgolf.com/pages/about-us
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E225: Acquisitions and E-Commerce: A Success Story from QVC Sales to Disc Golf Entrepreneurship

How2Exit: Buy, Don't Build - M&A of Small Businesses