Cannes Lions, Generative AI Edition

This podcast episode delves into the dynamic landscape of creative media and advertising, highlighting the increasing role of AI, the evolution of affiliate marketing, and the complexities of retail media amidst ongoing transparency challenges. With insights from industry leaders, the hosts stress the importance of embracing AI as a collaborative tool for creative professionals rather than a replacement, emphasize the critical role of first-party data for effective generative AI applications, and discuss the growing fragmentation in the retail media space. Ultimately, the discussion underlines the need for innovation and cooperation in navigating privacy and transparency in an ever-evolving digital environment.