This podcast episode explores the popularity of coffee in China, with a focus on the rise of domestic brands, the competition between international and local companies, and the impact of price wars on the industry. It discusses the changing consumer preferences towards quality, taste, and price and the challenges faced by major coffee brands like Starbucks in the Chinese market. The section also highlights the growing coffee culture in South Korea and China, with artisanal coffee shops and social media playing a significant role. Overall, the episode emphasizes the importance of understanding the local market and adapting strategies accordingly.
