How can fitness entrepreneurs create a unique and engaging workout experience that keeps members coming back?

In this episode, Roger Martin, co-founder and CEO of Rockbox Fitness Franchise, shares his journey of building a state-of-the-art group fitness studio that combines intensity, fun, motivation, and results. With a background in the pharmaceutical industry, Roger brings a unique perspective on branding, marketing, and differentiating a fitness concept in a competitive market.

Roger discusses the importance of creating a workout that never repeats itself, keeping members engaged and excited to return. He shares how Rockbox's combination of boxing, kickboxing, and functional strength training, along with a nightclub-like atmosphere and curated playlists, sets them apart from traditional gyms.

Throughout the conversation, Roger emphasizes the need for a strong set of core values, including fun, accountability, service, trust, energy, and results (FASTER). He also delves into the qualities he looks for in potential franchisees, such as grit, the ability to follow a playbook, and an entrepreneurial spirit.

Roger opens up about his experience navigating the challenges of the COVID-19 pandemic, including temporary studio closures, pivoting to online workouts, and maintaining member engagement. He also shares his insights on the future of the fitness industry post-pandemic, and how the desire for human connection and community will drive the success of boutique fitness concepts.

Mentors that Inspired Roger:

Steve, the founder of the original boxing for fitness group fitness studio that Roger partnered with to create Rockbox.

His experience in the pharmaceutical industry

References:

Website - https://thrivemorebrands.com/

Linkedin - https://www.linkedin.com/in/roger-martin-20/

Facebook - https://www.facebook.com/realrogermartin

Youtube - https://www.youtube.com/channel/UCfxlhfZV_qCOvvCT-WcBUXA

Tiktok - https://tiktok.com/@realrogermartin

Instagram - https://instagram.com/realrogermartin

ThriveMore with Roger Martin: Business, Health, & Wealth Podcast - https://podcasts.apple.com/podcast/id1682376664?app=podcast&at=1000lHKX&ct=linktree_http&itscg=30200&itsct=lt_p&ls=1&mt=2

Anthony Codispoti, AddBack Benefits Agency

https://www.addbackbenefitsagency.com/

Transcript | The Importance of Grit, Gratitude, and a Strong Playbook in Franchising with Roger Martin

Youtube - Inspired Stories Podcast by AddBack BenefitsAgency

https://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA

The Importance of Grit, Gratitude, and a Strong Playbook in Franchising with Roger Martin

The Inspired Stories Podcast