How can an entrepreneur build two top 100 franchise chains and change thousands of lives through perseverance and innovation?

In this episode, John Hewitt, founder and CEO of Loyalty Brands, shares his incredible journey from starting Jackson Hewitt with just six locations to growing it into a billion-dollar company with over 6,000 locations. He later went on to start Liberty Tax Service, which grew to 4,000 locations in just 12 years.

John discusses the importance of differentiating your brand from competitors by implementing innovative strategies, such as expanding office hours during peak seasons and using guerrilla marketing techniques like the iconic Liberty Tax wavers. He also emphasizes the value of fostering an owner mentality among franchisees to drive success.

As the author of "iCompete: How My Extraordinary Strategy for Winning Can Be Yours," John aims to inspire entrepreneurs to persevere through challenges and prioritize the happiness and success of their franchisees. He shares his experiences overcoming adversity, including a disastrous tax season that nearly led to bankruptcy and battles with venture capitalists attempting to take over his companies.

John sees his businesses as more than just a way to make money - they're an opportunity to change lives. Through his franchising efforts, he has created thousands of millionaires and improved the lives of countless employees and franchisees.

Mentors that Inspired John:

John's father - inspired him to pursue computerization in the tax industry, leading to the creation of Jackson Hewitt
Guerrilla Marketing - a book that influenced John's innovative marketing strategies, such as the Liberty Tax wavers
John's long-time employees - a team of dedicated individuals who have been with him for 20-30 years, providing invaluable mentoring and support

Tune in for valuable insights on building successful franchise systems, overcoming challenges, and creating a business that positively impacts the lives of others.

References:

Facebook: https://www.facebook.com/loyaltybrandsCEO/

LinkedIn: https://www.linkedin.com/in/john-t-hewitt-9917b7149/

Websites: https://loyaltybrands.com/

https://www.zoomingroomin.com/

https://atax.com/

Loyalty Brands:

Facebook: https://www.facebook.com/loyaltybrandsfranchises/

Instagram: https://www.instagram.com/loyalty_brands/

Twitter: @Loyalty_Brands

YouTube: https://www.youtube.com/@loyaltybrands8470

LinkedIn: https://www.linkedin.com/company/loyaltybrandsincAnthony Codispoti, AddBack Benefits Agency

https://www.addbackbenefitsagency.com/

Transcript | Building Top Franchise Chains and Changing Lives, with John Hewitt

Youtube - Inspired Stories Podcast by AddBack BenefitsAgency

https://www.youtube.com/channel/UC-2KCy3zqjALje6hwzWT0VA

Building Top Franchise Chains and Changing Lives, with John Hewitt

The Inspired Stories Podcast