In this exciting episode of "Tomorrow's Bites," we explore Johan's fascinating journey from the Royal Netherlands Marine Corps to becoming a key figure in the alcohol industry. Johan’s story is all about passion and perseverance. Starting from his childhood collection of over 120 unique alcohol bottles, he shares how his military background taught him discipline and the importance of networking to help small brands grow internationally. Johan believes that alcohol is more than just a drink; it’s something that brings people together, creating connections.

Johan also talks about the latest trends in the alcohol world, like the rising popularity of the trendiest cocktails for the summer. He highlights the love for citrus flavors and the growing focus on quality over quantity. Johan challenges the industry to be more responsible about health and transparency. He shares valuable insights about the tradition and heritage that make alcohol brands special. This conversation is premium quality for the great insights that it gives of the food industry, but even more important, for how fun and entertaining was the discussion.

In this conversation:

The Mission of Johan in the Spirit Industry
How He Has been Linked to Alcohol Since Childhood
The Experience of Johan in the Marine Corps and What He Learned
How He Ended Up Working For Spirits After Talk in a Bar
Setting Up a Brand in the Alcohol Industry
What Differentiates the Best Brands
Sustainability in the Alcohol Industry
Price Differences and Branding in the Spirits Industry
His Experience Trying a 30000 Dollars Cognac
Alcohol As A Connecting Factors
Trends for Summer
The Problems In The Alcohol Industry
Debate About the Transparency In The Alcohol Industry
Quality over Quantity
Favorite and Most Hatred Cocktails

Quote: "In a lot of sales, no is the first answer you hear. But if you stop at every no, you're never going to have success.”

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😊 The Guest: Johan Flaskamp

His consultancy firm: The Cocktail Baron

E47: The Secrets Behind of Success and Failure of Alcohol Brands - with Expert Alcohol Brand Consultant, Johan Flaskamp

Tomorrow's Bites with Andrés and Sjacco