This podcast episode explores the role of design in addressing technology platform work and the increasing importance of sustainability for brands. It discusses the challenges and strategies for embedding social purpose in marketing campaigns, as well as the impact of technology on society, mental health, and customer experiences. The episode also highlights regional differences in branding strategies, the concept of "techne" and the consequences of technological progress, and the changing demographics and culture wars globally. It concludes with a discussion on the universal questions asked by CMOs and the need for businesses to stay on top of changes in order to effectively meet the needs of employees and customers.