This podcast episode features Steven Pope, the founder of My Amazon Guy, who shares insights on how he transformed struggling brands' sales on Amazon. He discusses various challenges faced by these brands, including UPC issues, branding problems, and advertising difficulties. Steven explains how he successfully grew a brand's sales from $4k to $83k per month in just 90 days through launching products, catalog fixes, and Excel file uploads. He also highlights his agency's expertise in improving traffic, conversion rates, PPC, SEO, and catalog troubleshooting for over a thousand brands. Additionally, the importance of improving the main image on Amazon to increase sales is discussed, emphasizing the "CTR main image hack" that doubles or triples the click-through rate. The episode concludes by highlighting the significance of targeting the right audience and tailoring marketing approaches accordingly.