How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity

This podcast episode explores the journey of Olajuwon Ajanaku and Earl Cooper, the founders of Eastside Golf, as they redefine the stereotypes associated with golf and promote inclusivity. Their brand aims to make golf accessible to everyone, regardless of skill level or interest in the sport, and they are committed to getting kids involved, particularly in historically excluded communities. By combining lifestyle and streetwear, Eastside Golf has transformed their logo into a recognized and influential brand in the golfing world. The speakers also discuss the importance of authenticity, targeting non-golfers, and building belief in oneself to achieve success. Their experiences highlight the need for effective communication and shared goals when working with friends in entrepreneurship, as well as the significance of showcasing the concept and mission when seeking investment opportunities. Throughout their journey, they have utilized Shopify as a platform that provides valuable tools and resources for their business growth.