It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:50 Noemi’s Journey

5:00 The Importance Of A Strong Foundation

9:30 Using Search Term Report in 2023

13:15 Defining Root Keywords

18:04 How People Manage Match Types

25:12 Using Search Term Report Data

32:42 How Often Should You Check In?

35:32 How Long Might It Take To See Results?

39:00 Where to find Noemi

🦡 Resources & Links

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

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How Can I Use Phrase Match To Rank Higher On Amazon?

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