This podcast episode explores the concept of price pack architecture and how it influences consumer behavior and buying habits. It highlights the use of different package sizes by companies, particularly focusing on the success of Coca-Cola in diversifying its package sizes to target different customer segments. The episode also discusses the strategies of shrinkflation and price discrimination, as well as the role of package sizes in shaping consumer behavior. Overall, it reveals the complexities and strategies involved in pricing and packaging decisions made by companies in order to increase sales and profits.
