This podcast episode delves into the inspiring journey of Caleb Weidner, co-founder of 4610 Apparel, from a college dorm room to a thriving clothing brand rooted in mental health awareness. With the backing of a mentor and the innovative use of TikTok for marketing, Caleb details the strategic steps they took to grow their brand, emphasizing the importance of simplicity in design, organic growth, and consistent engagement with their audience. The episode serves as a testament to the power of belief, creativity, and connection in building a successful venture.
